In any information transmittal in general, four elements have to be present, not counting the recipient who is the beneficiary. They are:

• The Master or the Expert or The Knower;
• The Message or the Content or the Doctrine;
• The Method or the Model or the Technique; and
• The Medium or the Means or the Instrument.

They are the four M’s we are referring to here.

The beneficiary usually places the Knower at a higher pedestal and such an attitude does help in developing a faith not only in the teacher but also in what is being taught, thus enabling the student to absorb the message with focus and full attention. Some times a student may get so attached to the teacher emotionally with devotion that her vision is blurred to distinguish between the Master and the other three M’s or between the message and the medium and so on. Continue reading →