[Excerpted from: Scientific American, Mind & Brain, Mind Matters, July 16, 2013]
Why, in a world full of ideas to discover, develop, and discuss, do people spend the majority of their time talking about themselves? Recent research suggests a simple explanation: because it feels good.
In an initial fMRI experiment, researchers compared neural activation during self-disclosure to activation during other-focused communication. Three neural regions stood out. (See the figure at top left showing the brain cut vertically in the middle – the forehead is to the left and the back of the head to the right in the picture). Continue reading