अथ योऽन्यां देवतामुपास्तेऽन्योऽसावन्योऽहमस्मीति न स वेद यथा पशुरेवं स देवानाम् । यथा ह वै बहवः पशवो मनुष्यं भुञ्ज्युरेवमेकैकः पुरुषो देवान्भुनक्त्येकस्मिन्नेव पशावादीयमानेऽप्रियं भवति किमु बहुषु तस्मादेषां तन्न प्रियं यदेतन्मनुष्या विद्युः ॥ — 1.4.10, brihadAraNyaka Upaniṣad.
Translation: “He who worships another deity thinking, ‘He is one, and I am another,’ does not know the Truth. He is like a beast to the gods. Just as many animals serve a man, so does such a worshiper serve the gods. Even if a single animal is lost, it causes distress; what then if many are lost? Therefore, it is not pleasing to the gods that human beings should know this Truth.”
Just as a livestock owner seeks to retain his cattle, the subtle deities are not portrayed as welcoming the transcendence of the dualistic realm by human beings. Those who worship the gods as entities separate from themselves sustain the cosmic order through ritual offerings and devotion. The gods, in turn, offer worldly benefits and heavenly rewards that keep such worshippers dependent upon them, distracting them from the pursuit of ultimate liberation.